*This session will be conducted in Portuguese.

This event is an accelerator session at the World Circular Economy Forum 2025. WCEF2025 will gather forward-looking thinkers and doers and present the game-changers in the circular economy. The forum will be held from 13 to 16 May in São Paolo, Brazil. WCEF2025 is organised jointly by the Finnish Innovation Fund Sitra, FIESP (Federation of Industries of the State of São Paulo), CNI (Brazilian National Industry Confederation) and SENAI-SP (Brazilian National Industrial Learning Service), in close collaboration with international partner organisations. Free of charge, open to all online.

Held on 16 may, the session aims to present and discuss how business organization initiatives can accelerate the transition to a circular economy in Brazil while strengthening the competitiveness of companies and the country's development. It will address key issues such as the challenges and opportunities in implementing solutions for developing new products and services from a circular economy perspective by Brazilian companies, as well as the role of small businesses as key agents of transformation, driving competitiveness through innovative business and market practices.

Additionally, inspiring experiences will be presented, including innovation and technology projects that reinforce Brazil's and its companies' role in global circularity. The session will be an opportunity to discuss and build collaboration networks among key stakeholders involved in this process.