Industrial Property – one of the branches of Intellectual Property – is related to rights on patents, trademarks, industrial designs, geographical indications, industrial secrets and repression of unfair competition. In Brazil, the National Institute of Industrial Property (INPI) is responsible for granting industrial property rights. In other countries, there are trademarks and patent offices responsible for examining applications and granting rights, such as the European Office (EPO) and the United States Patent and Trademark Office (USPTO).
Apple, Google and Amazon are the three most valuable brands in the world in 2018, according to Interbrand’s Best Global Brands ranking, the world leader in brand consulting. Two new names have entered the ranking’s: Spotify, in 92 th position and Subaru in the 100 th. Apple and Google have been in the top two positions for six years.
The most valuable brazilian brands in 2018, according to the ranking of Interbrand – which has 25 positions – are Itaú, Bradesco and Skol. In 2017, the first three places of the classification were occupied by the same brands.